Can you read our mind?

I recently came across an interesting post by Seth Godin, Permission Marketing creator.
I follow his blog through my Google Reader.

The article I found - The shell game of delight - made me think about what we do here at Whale Marketing for our clients.

The shell game of delight by Seth Godin

"Let's try a challenging thought experiment.

I'm going to pick a number between one and five, inclusive. I'm not going to tell you what it is. Now, try to guess. Focus hard, sharpen your senses, and see if you can guess what I'm thinking of...

Click on your guess (just one, please): one, two, three, four, five.

Cynics have already become annoyed at me. But most people, particularly if I added a little spin, would be delighted at their sensitivity and psi-power.

The point: you can easily create similar interactions in the way you do business with people. Setting up prospects, customers and bosses to be right is almost always worth the effort. It's so much more useful than setting people up to fail.

Why then, do we organize interfaces, manuals, contracts and relationships to have people fail merely because they didn't guess what we had in mind? When in doubt, make it so people succeed."

Can you read our mind but also can we read your mind?

Do we all work in the same direction? Agency and client?

We want our clients' message to be understood by their audience.

We want the message to be clear, relevant to them.

We want our clients to succeed and take every step necessary to make success happen.

Can you do this for your clients?

Val @Whale

A tasty keyboard

At Whale Marketing, as well as being passionate about our work and projects, we love our food!

It might be distracting but how tasty does this look?

Being part of the Whale Marketing pod

At Whale Marketing, we like to work hard for our our clients.

Our clients are important and considered as part of our team.

We are proactive and out there; meeting and mingling so next time you see one of our team members, why not stop by for a chat with us!

We are specialists in the Property and Construction sector with clients including Peel Land and Property, Beva, BDI Structural Solutions, Knight Frank, GVA Gramley, Cushman and Wakefield.

But that is not all that we do.

We, at Whale Marketing, are as versatile as a chameleon!



We work with Gleave, industrial supply specialists, CHEP, Global leader in container and pallet pooling, RSL, Resin Surfaces Industrial Flooring, and some charities, services companies to name but a few.

With a fully integrated approach to marketing we tackle any projects with care and attention as well as a high level of professionalism.

Some of the stuff we can do for you!

• Strategy development and market research
• Customer segmentation, targeting and positioning
• New product development and roll out
• Integrated communication campaign
• Advertising, PR and direct marketing
• Websites and e-marketing
• Internal communication
• Branding
• Events (gala ceremony, trade shows etc)
  

Our team members share this vision and have varied interests - we have two world travelers, another one plays trumpet and bass in a rock band, we have a Wigan Athletic fan, a marathon runner wannabe and that's just the beginning.

All this make us the perfect partner for your business needs.

Why not give us a call or send us an e-mail to introduce yourself and find out more about how we can help your business?

Looking forward to hearing from you.

Whale Pod

Brand new website for fbe Forum for the Built Environment

As fbe's full service marketing agency we have developed together a brand new website for the Forum for Built Environment.

Forum for the Built Environment is a leading networking organisation for the property, development and construction industries. Run purely by volunteers, the fbe boast over 1900 members. They help professionals within the industry to build contacts and develop effective relationships and business opportunities.

The new website is more user friendly with better navigation, increased SEO potential and a new online booking system for events.

There is also an exclusive members' area where they can manage their own profile, access regional and branch sections and blog about local news and events.

Twister world record!

Whale were proud to part of a world record a few weeks by creating the artwork for the worlds biggest Twister game.

The Twister board stood at 131ft by 131ft, which is over half the size of a premiership football pitch and had over 9,000 spots.

See it on the Telegraph!

How-do Media Press release

Whale and Media 1 bring in new faces

Thursday, 06 January 2011

Some staff moves within the region today, as Manchester’s Whale Marketing brings in two fresh account managers and Richard Weston joins Media 1 Productions of Bollington as the firm’s new client relationship manager. B2B property marketing specialist Whale has swollen its ranks with the signings of Marian Arnold and Valerie Castan to oversee a client base that includes names of the order of Peel Holdings, FBE, Chep and Beva. Meanwhile Media 1 has recruited Richard Weston from The Manufacturing Institute, where he was responsible for running conferences and workshops on behalf of the Manufacturing Advisory Service. Agency MD Steve Bindley said his new recruit “brings a wealth of experience in corporate event management” to the business and is “a seasoned marketing professional.” Media 1 delivers conferences and events for clients in the pharmaceutical, manufacturing, financial services, automotive and government sectors. www.whalemarketing.co.uk www.media1productions.co.uk

Whale Marketing expands the Pod with 2 new recruits

To start this New Year fresh, we are expanding our pod with 2 new account managers.

Marian Arnold and Valerie Castan have joined the ‘Pod’ in December and are set to make a splash in the agency, managing our ever expanding client accounts, driving business forward and promoting the agency nationally and regionally.

Kirsty Forman, Client Services Director said:

“We are thrilled to be expanding our team. The marketing industry has been through a tough time and we are so pleased to find ourselves in this strong position ready to hit the ground running in 2011”

Whale Marketing and Brazen PR tackles classic Monopoly game

Whale Marketing new create the graphics and signage for Brazen PR to launch Monopoly's new game Revolution in swanky London...

Whale create graphics for climbing wall!!!

Whale Marketing created the graphics for The North Face climbing wall to launch their new London store earlier this month. A fun and exciting day for all of those who took part. Its just ashame whales can't climb!

A week of networking for Whale!

We’ve all has a busy networking week, attending events across the North West...

Hannah - Woman in Property Students Awards, Steelcase Solutions

“As with all WIP events there was a great attendance from both those already in the industry and those at the start of their career. First time at Steelcase Solutions; a quirky and unusual venue which made for interesting networking!”

Kevin - Manchester’s Creative and Media Industries AGM, Manchester City FC

“The first annual Creative and Media Industries AGM was held at Manchester City Football Club. Speakers from the film, TV, radio, marketing, print, gaming and web industries voiced their opinions and predications for the creative world. Looking forward to regular events in order to catch up and network with likeminded people!”

Kirsty - Faculty for the Built Environment (FBE) breakfast meeting, Freemasons Hall

“The event showcased the Co- Operatives new Headquarters which are being built later on this year. At 500,000 square feet, the base, once completed, will be Manchester’s largest commercial office. FBE held the event over several rooms in the Freemasons Hall, highly effective for networking!”

Laura - Coach to Deliver’s, Steelcase Solutions

“With the title, “Just get on with it and Jackie Chan meets Carl Jung,” I was intrigued by this event! I was not disappointed, Martin Gibbons from People Maps discussed understanding personality in business through the use of Tai Chi...a memorable networking event to say the least.”

Any clues...?!

The Whale Pod have no ideas as to what is going on in this clip...

However very cute and entertaining on a Friday afternoon!

Take a quick look at this!

Intergen move forward

Intergen CIC is an intergenerational partnership which brings younger and older people together. Intergen CIC volunteers spend time working with children in schools within their local area.

The charity was initially established in Trafford, Manchester, however they have recently secured four more regions to run the programme. The vision is to establish Intergen CIC across the UK and bring old and young people together in communities up and down the country.

In order to do this, Intergen CIC needed to formalise their standards, their “housekeeping” so that the brand is communicated effectively. The brief to Whale was a “Starter Pack” to give newly recruited Intergen CIC Coordinators everything they need to establish Intergen in their area. We worked closely with the charities founder, Professor Norma Raynes, to create all the items, documents and procedures that the Coordinator would need.

Whale then set off writing the copy for the Starter Pack as well as creating a portfolio of branded tools and documents which could be used to promote Intergen CIC to Head teachers, to recruit new volunteers and to communicate the Intergen CIC brand. This included power point presentation, a leaflet titled “The Vision and a set of artwork templates for promotions leaflets, standard documents, posters, certificates etc

The end result was a coherent Pack to help Coordinators to confidently set up an Intergen CIC in their local area.

The benefits of E-Zines

“The recession has changed the way people and businesses buy for example searching on line, determined to find the optimum price,” said Hannah Whale, Whale’s Managing Director. “Now the economy is picking up companies need to adapt to this new way of consumer behaviour in order to survive.”

“Whatever the chosen marketing method, it has to be integrated,” continued Hannah, “A great solution to revamping old and new literature is the e brochure. Literature printed before the recession can be amended and created into a digital online “magazine” at a relatively low cost.”

Whale Marketing have recently recreated a portfolio of Peel Holdings property brochures (also created by Whale) into E-brochures.

Cost is not the only benefit of this tactic,” continued Hannah. “If the brochures are uploaded onto your website, it has a positive impact on Search Engine Optimisation (SEO) as is seen as additional content by the likes of Google, MSN and BING, all directing targeted traffic to your site. Return on Investment can also be monitored through Google Analytics. The “green” benefits should also not be overlooked. E-zines often have a wider distribution because they are cheaper to produce and easier to send out to all relevant audiences helping businesses get their message across”

Communicating core values; It’s clear to see why CT chose Whale Marketing!

CT Glass, an architectural glazing company based in Bradford, have appointed Whale to drive their marketing communications forward in 2010.

CT Glass have come through the downturn by following their core values; offering a proven quality product with exceptional service and reliable delivery. The company has stood their ground and now wants to increase their customer base and raise their profile.

To start this process Whale have refreshed the CT brand and developed an informative website for their wide supplier base. Corporate literature that will make them stand out and start a positive dialogue with prospects is currently underway.

Whale has extensive glazing industry experience including working with including Pilkington Glass, IG, Brownhills, K Glass and Float Glass Industry.

Whale clean up with Vileda

Whale Marketing have worked alongside Brazen PR to create an innovative “cleaning” report for Vileda...

The “Clever Cleaning Report 2010” was used by Brazen PR to inform journalists of Vileda’s forthcoming product range in a fun and quirky way.

The brief was to develop the “Clever Cleaning” trend, which promotes using your cleaning time effectively, as well as showcasing new products to be launched in 2010 in an interesting way. Whale firstly decided to create a “Clever Cleaning” sub brand which gives the campaign an identity. A magazine style page design was then created which features top cleaning tips and is printed on a glossy stock.

The pack was distributed to journalists to increasing brand coverage within relevant publications.

New Year, New look for OLC Europe!

OLC Europe, a Greater Manchester College, has started the new year with a brand new look.

We all know the importance of a having a brand that conveys your ethos, structure, heritage and vision.

With a rich heritage and a strong ethos of growing through learning, it was important that when rebranding OLC we took their culture and beliefs into consideration.

We also had existing brands to deal with which represented the two main subject areas within the college. We therefore created the Organisational Leaning Centre umbrella brand under which OLC Europe and eettec the two faculties now sit. Through establishing the umbrella brand, the Organisational Learning Centre now has a strong identity as a Greater Manchester College which reflects the company’s roots in engineering and business management. The added benefit is the ability to add faculties to the college in the future without any disruption to their overall company identity. Whale Marketing have created the new OLC website which is to launch later on this month. The team are also developing the college course prospectus as well as leading their PR campaign.

Movie Foundry hit the ground running with Ground Warfare

Whale client, CGI studio Movie Foundry, has recently created a set of visuals for "Ground Warfare", a four part documentary for Granada.

Movie Foundry, part of the Image Foundry Studios Group, created 26 graphics and 22 graphical maps, for the series which explores the history of war, and is a sequel to the highly successful, "War Planes".

"The graphics were used to visually explain the narrative; therefore the brief was to be as clear, concise and understandable as possible," said Anand Kapoor, who manages the Mumbai base. "To meet the brief we went back to basics, stripping down the design rather than using complex new technologies; this gave the end result authenticity."

Movie Foundry was also commissioned to design and produce the opening title sequence and contributed to the creative style of the programme.

Ground Warfare, which runs to the 24th November, traces the evolution of warfare from ancient Egypt to modern - day Afghanistan and studies our development of 3,500 years of conflict.

Pass Go and collect your guide to Las Vegas!

The Whale studio have been busy designing “A Guide to Las Vegas,” for the Monopoly World Championships to be held later this month.

The travel guide to the city that never sleeps, was distributed to the worldwide competitors including Bjorn Halvard Knappskog from Sweden, Oleg Korostelev from Russia and Rick Marinaccio from the USA.

Creative Director, Kevin Whitter said, “We always enjoy working on a big brand and who doesn’t love playing Monopoly?! It is a brand that we have all grown up with and one that will be around for years to come.”

To find out more about the Monopoly World Championships visit http://www.worldofmonopoly.co.uk/

Sweet Express is on the right track!

Whale client, Sweet Express, market leaders in pick n mix, are going full steam ahead and have moved into four large railway stations.

Bury based Sweet Express, will open stalls in Manchester Piccadilly, London Victoria, London Bridge and Glasgow Central later this month.

Whale has been working alongside Sweet Express on a PR retainer and which has recently grown into a full service retainer to include Account Management and an element of Creative.

Whale is currently designing a new consumer pick and mix website for Sweet Express which will be launched later on this year.

For more information visit www.sweetexpress.com

OLC Europe turn to Whale Marketing

OLC Europe, a management and leadership organisation based in Bolton, have turned to Whale for marketing support.

“We initially met OLC at a Greater Manchester Chamber event last year and invited them to our offices to chat through their current marketing and how they intend to move forward,” said Kirsty Forman, Whale’s Client Services Director. “Over the next few months we will be working alongside OLC to create a new brand, a website; design and content and a mini campaign for their Credit Management Courses.”