Whale Marketing have worked alongside Brazen PR to create an innovative “cleaning” report for Vileda...
The “Clever Cleaning Report 2010” was used by Brazen PR to inform journalists of Vileda’s forthcoming product range in a fun and quirky way.
The brief was to develop the “Clever Cleaning” trend, which promotes using your cleaning time effectively, as well as showcasing new products to be launched in 2010 in an interesting way. Whale firstly decided to create a “Clever Cleaning” sub brand which gives the campaign an identity. A magazine style page design was then created which features top cleaning tips and is printed on a glossy stock.
The pack was distributed to journalists to increasing brand coverage within relevant publications.
The “Clever Cleaning Report 2010” was used by Brazen PR to inform journalists of Vileda’s forthcoming product range in a fun and quirky way.
The brief was to develop the “Clever Cleaning” trend, which promotes using your cleaning time effectively, as well as showcasing new products to be launched in 2010 in an interesting way. Whale firstly decided to create a “Clever Cleaning” sub brand which gives the campaign an identity. A magazine style page design was then created which features top cleaning tips and is printed on a glossy stock.
The pack was distributed to journalists to increasing brand coverage within relevant publications.
No comments:
Post a Comment