Kat Johnson from Aedas spoke at CIMCIG – “How to get the best from PR”
1) Choose an angle
2) Write news worthy content
3) Write in a style journalists like
4) Know your subject – research relevant literature
5) Send releases ready to print
6) Write releases in advance – time sensitive
7) “On/Off record” – Treat everything you say as “on the record”
8) Respect deadlines
9) Build relationships
10) Follow up with a thank you
No comments:
Post a Comment