How many times have you seen the following:
"Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
Yes, the bog standard filler for designers with no copy to run into the artwork.. but why do we use this and where does it come from?
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. It comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC.
The lorem ipsum text is typically a section of the above copy with words altered, added and removed that make it nonsensical in meaning and not proper Latin.
Where text is easy to read in a document, people tend to focus on that, rather than upon overall presentation, so publishers use lorem ipsum when displaying a typeface, design elements or page layout in order to direct the focus to the publication style and not the meaning of the text.
If you are over lorem ipsum and want to be different... try scrambling your own nonsense phrases such as our copy above! (We wanted something Whale related for ours and so we used an excerpt from Moby Dick and reversed it, just to be different!) .)..
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