Communicating core values; It’s clear to see why CT chose Whale Marketing!

CT Glass, an architectural glazing company based in Bradford, have appointed Whale to drive their marketing communications forward in 2010.

CT Glass have come through the downturn by following their core values; offering a proven quality product with exceptional service and reliable delivery. The company has stood their ground and now wants to increase their customer base and raise their profile.

To start this process Whale have refreshed the CT brand and developed an informative website for their wide supplier base. Corporate literature that will make them stand out and start a positive dialogue with prospects is currently underway.

Whale has extensive glazing industry experience including working with including Pilkington Glass, IG, Brownhills, K Glass and Float Glass Industry.

Whale clean up with Vileda

Whale Marketing have worked alongside Brazen PR to create an innovative “cleaning” report for Vileda...

The “Clever Cleaning Report 2010” was used by Brazen PR to inform journalists of Vileda’s forthcoming product range in a fun and quirky way.

The brief was to develop the “Clever Cleaning” trend, which promotes using your cleaning time effectively, as well as showcasing new products to be launched in 2010 in an interesting way. Whale firstly decided to create a “Clever Cleaning” sub brand which gives the campaign an identity. A magazine style page design was then created which features top cleaning tips and is printed on a glossy stock.

The pack was distributed to journalists to increasing brand coverage within relevant publications.