We all know the importance of a having a brand that conveys your ethos, structure, heritage and vision.
With a rich heritage and a strong ethos of growing through learning, it was important that when rebranding OLC we took their culture and beliefs into consideration.
We also had existing brands to deal with which represented the two main subject areas within the college. We therefore created the Organisational Leaning Centre umbrella brand under which OLC Europe and eettec the two faculties now sit. Through establishing the umbrella brand, the Organisational Learning Centre now has a strong identity as a Greater Manchester College which reflects the company’s roots in engineering and business management. The added benefit is the ability to add faculties to the college in the future without any disruption to their overall company identity. Whale Marketing have created the new OLC website which is to launch later on this month. The team are also developing the college course prospectus as well as leading their PR campaign.
